Top Beauty Retail Apps on Android in Belgium: Q4 2024

The fourth quarter of 2024 saw varied performance trends among the top beauty retail apps on the Android platform in Belgium. Data from Sensor Tower provides insights into weekly downloads and active user metrics for these apps.

ICI PARIS XL – Beauty experienced a notable increase in weekly downloads, peaking at approximately 4.4K in mid-December. The app also saw a consistent rise in weekly active users, starting from 8.2K in late September and reaching nearly 19.4K by the end of the year.

For RITUALS - Cosmetics, weekly downloads showed a moderate upward trend, with a peak of around 2.8K in mid-December. Active users fluctuated, starting at 6.6K and reaching a high of 8.3K in mid-December, before declining slightly towards the end of the quarter.

Notino: perfumes and cosmetics saw a significant increase in weekly downloads mid-quarter, peaking at about 2.9K in late November. Active users followed a similar trend, reaching a high of 7.5K during the same period.

Douglas – Parfüm & Kosmetik maintained a relatively steady increase in downloads, culminating in a peak of 2.1K just before Christmas. Active users also saw growth, with numbers increasing from 4.1K at the start of the quarter to 6.2K by late December.

Lastly, Mein dm had a stable performance with weekly downloads remaining consistent around the 200-300 range. Active users showed a slight increase, ending the quarter at 3.6K.

For more detailed insights and data, Sensor Tower provides comprehensive analytics on app performance.